Description
“Advertising Account Planning” is a comprehensive guide to the strategic process of developing effective advertising campaigns. Written by industry experts including Stephen King and John Griffiths, this book delves into the world of consumer insights, brand positioning, and creative briefs. It explores the crucial role of account planners in bridging the gap between clients and creative teams, offering valuable insights and practical advice for aspiring planners. With a focus on real-world examples and case studies, this book is essential reading for anyone looking to understand the inner workings of the advertising industry.
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